Fall in North Myrtle Beach has its own tradition: a waterfront oktoberfest along the Intracoastal Waterway at Barefoot Landing.

Additionally, expect German-inspired food and drink specials, live music, and one of the Grand Strand’s most talked-about dog costume contests.

When and Where 

  • Date: Sunday, October 4, 2026 
  • Time: Noon to 6 p.m. (live music, wristbands, and vendors) 
  • Location: Barefoot Landing, 4898 Highway 17 South, North Myrtle Beach 
  • Admission: Free to attend; wristbands required for participating merchant food and drink specials 

What to Expect 

Barefoot Landing’s restaurants and treat shops roll out German and fall-inspired specials for the day.

Additionally, an event wristband unlocks discounted food and drinks at participating merchants.

Moreover, deals at select retail shops around the property are available.

Live music runs throughout the afternoon.

Local vendors set up around Dockside Village for extra shopping and browsing between bites.

One of the day’s most popular traditions is the “Every Dog Is a Wiener Dog” contest.

Dogs of any breed show up dressed as hot dogs.

Additionally, these outfits reflect oktoberfest styles, or whatever costume their owner dreams up.

Even non-competing pups are welcome to enjoy the pet-friendly waterfront setting.

A Cause Worth Celebrating 

Wristband sales from the event benefit the Humane Society of North Myrtle Beach. The food specials and live music also support a good cause — a nice bonus for a festival that’s already easy to enjoy.

Make a Weekend of It

Early October is one of the best times to visit the Grand Strand.

Additionally, the water is still warm, crowds have thinned since summer, and rates are more relaxed than peak season.

It’s an easy weekend to pair with a festival like this one.

Not sure how long to stay? Additionally, our Weekend Getaway vs. Week-Long Stay guide can help you plan around it.

Ready to book a stay close to Barefoot Landing?

Browse Myrtle Stays vacation rentals in North Myrtle Beach.

Additionally, find a home base within easy reach of the festival.